Las Vegas Events Partners with StubHub as the Official Secondary and Fan-To-Fan Site of the Wrangler National Finals Rodeo

Three-year deal runs through 2021



Las Vegas Events announced today that it has entered into an exclusive partnership with StubHub as the Official Secondary and Fan-to-Fan Site of the Wrangler National Finals Rodeo. The Wrangler NFR, the annual culminating event of the Professional Rodeo Cowboys Association, is held annually in Las Vegas at the Thomas & Mack Center.

Through this partnership, which runs from 2019 – 2021, Wrangler NFR season ticket holders looking to sell tickets and rodeo fans will be able to use one trusted online fan-to-fan service to buy and sell tickets safely and securely via mobile or desktop.

“The demand for the Wrangler NFR ticket has never been greater,” said LVE President Pat Christenson. “For more than 32 years, this rodeo has attracted sold-out crowds to the Thomas & Mack Center. The partnership with StubHub will allow our season ticket holders to sell their tickets through a safe and secure online marketplace, while also providing rodeo fans looking to purchase with a full-service outlet backed by award-winning customer care.”

As the leader in the ticket marketplace, StubHub offers a safe and secure option for listing and re-selling tickets, as well as a vast global network of potential buyers from the U.S., Canada, the U.K., Mexico, Spain, Japan and more. StubHub’s mission is to bring the joy of live to fans globally. In an increasingly digital world, StubHub gives fans access to the events to make memories they can only create in real life.

"StubHub is all about connecting fans to the live experiences that they love," said Brian O'Malley, Head of Sports Partnerships & Business Development at StubHub. "We're thrilled to partner with Las Vegas Events to provide rodeo fans with a secure, seamless ticket buying and selling experience."

The partnership with StubHub is an extension of the relationship that Las Vegas Events has with Paciolan for the Wrangler NFR’s primary ticketing services. Paciolan’s relationship with StubHub provides a secure experience for buyers and sellers alike by integrating primary and secondary ticketing and guaranteeing valid tickets for fans.

Known as the richest and most prestigious rodeo in the world, the Wrangler NFR attracts the Top 15 PRCA contestants in bareback riding, steer wrestling, team roping, saddle bronc riding, tie-down roping and bull riding, plus barrel racing, to compete for a share of the $10 million purse and the coveted PRCA World Championship Gold Buckles.

In 2018, the event had a total attendance of 169,171 over the 10 days of competition and has sold out more than 320 consecutive performances.

For more information on the Wrangler NFR, please visit www.NFRexperience.com or through social media at /LasVegasNFR and use #WranglerNFR. For the latest Pro Rodeo news and Wrangler NFR coverage, please visit www.prorodeo.com or through social media at @PRCA_ProRodeo.
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About Las Vegas Events
Las Vegas Events is a private, not-for-profit organization that serves as the exclusive major special events agency for the city. Founded in 1982, LVE is funded by hotel room tax. Through its Signature Event initiative, LVE has created a model to integrate all elements of special events and formally improve communication between event producers and Las Vegas’ hotel properties and sponsors. Since 1991, Las Vegas Events has produced, presented or supported more than 750 events.

About the Wrangler NFR
The Wrangler National Finals Rodeo (NFR), considered the world’s premier rodeo, features 10 straight days of the best in PRCA PRORODEO competition, with a total of 120 contestants competing every night in seven events. Each December, the top 15 contestants, based on the PRCA | RAM World Standings, in bareback riding, steer wrestling, team roping, saddle bronc riding, tie-down roping, barrel racing, and bull riding qualify to compete at the Wrangler NFR.

About StubHub
At StubHub, our mission is to bring the joy of live to fans globally. As the world’s largest ticket marketplace spanning 44 countries, we enable fans to buy and sell tickets to tens of thousands of events, whenever and wherever fans want to be. Backed by award-winning customer care, StubHub’s FanProtect™ Guarantee means every ticket is 100 percent guaranteed valid or you’ll receive your money back or a replacement ticket of equal or better value. Our business partners include more than 130 properties globally across the NFL, MLB, NBA, NHL, MLS, WWE, NCAA, Matchroom Boxing, plus Paciolan and Tessitura. StubHub provides the total end-to-end event going experience throughout the world. StubHub is an eBay company (EBAY). For more information on StubHub, visit StubHub.com or follow @StubHub on Twitter, Facebook, Instagram or LinkedIn.

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