DEC 12, 2020
There is ONLY One NFR/There is ONLY One Vegas Campaign Launched to Promote the Wrangler NFR's Return to Las Vegas in 2021
LAS VEGASLas Vegas Events today announced the launch of its new campaign to promote the return of the Wrangler National Finals Rodeo to Las Vegas in 2021. The campaign – ‘There is ONLY One NFR/There is ONLY One Vegas’ – celebrates Las Vegas’ embrace of the Wrangler NFR since 1985 and the citywide support that the event receives during its annual ten-day run each December.
Due to COVID-19 restrictions, Las Vegas was unable to host the Wrangler NFR in Las Vegas in 2020. As a result, the Professional Rodeo Cowboys Association moved the Wrangler NFR to Globe Life Field in Arlington, Texas for one year.
However, the Wrangler NFR will return to the Thomas & Mack Center, Dec. 2 – 11, 2021. To fully illustrate the Wrangler NFR and its significant impact on the city, the campaign boldly captures what has been missed and further enlightens the experience in Las Vegas that has become an annual tradition for hundreds of thousands of fans sharing the experience with friends and family.
There are four main elements that make up the campaign. First, a new sizzle reel featuring current and former Wrangler NFR champions, Las Vegas celebrities and icons, entertainers and those within the rodeo industry triumphs the new tagline and promotes Las Vegas as the host city. The video can be accessed here.
From there, the campaign includes a digital Fanzine – a 75-page pictorial and story book – featuring all that encompasses the NFR Experience in Las Vegas, now and in the future. In addition, a new video portal – NFR 360 – provides rodeo fans with a library of video features, vignettes, highlights and custom content. The categories include What’s Hot, Vegas Celebrity Moments, NFR History, Behind the Scenes, NFR Highlights, Documentaries and more. In particular, the Vegas Celebrity Moments highlight personal messages from Las Vegas’ diverse line up of entertainers to rodeo fans. The list providing personal messages includes the Australian Bee Gees, Kurt Busch, Carrot Top, Terry Fator, Brad Garrett, The Girls of Fantasy, Oscar and Carolyn Goodman, Jabbawockeez, Jen Kramer, Wayne Newton, Derek Stevens, Thunder from Down Under, John Wesley Adams and Ron White.
Finally, a robust social and digital campaign will continue with the addition of video content, story telling and build up throughout 2021.
“This campaign is our most aggressive to date,” said Pat Christenson, president of Las Vegas Events. “We missed everything about hosting the Wrangler NFR, which for the first time since 1984 wasn’t contested at the iconic Thomas & Mack Center in Las Vegas. The Wrangler NFR is the heart of a festival-like celebration that brings to life a huge piece of Americana – and this campaign captures that spirit as we build up to the return in December of 2021.”
Known as the richest and most prestigious rodeo in the world, the Wrangler NFR attracts the top 15 contestants in bareback riding, steer wrestling, team roping, saddle bronc riding, tie-down roping, barrel racing, and bull riding to compete for a share of the $10 million purse and the coveted PRCA Gold Buckle. In 2019, the event had a total attendance of 168,289 over the 10 days of competition and has sold out more than 330 consecutive performances in Las Vegas.
Over the 35 years in Las Vegas, more than 5.9 million fans have attended the NFR at the Thomas & Mack Center. During that same span, LVE has paid out more than $224 million in prize money to the contestants and compensation to stock contractors.
For more information on the Wrangler NFR, please visit NFRexperience.com or through social media at /LasVegasNFR and use #WranglerNFR.