Rodeo Way at Cowboy Christmas to Feature Unique Exhibits that Highlight Rodeo Committees and Industry Leaders

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NOV 15, 2018

Rodeo Way at Cowboy Christmas to Feature Unique Exhibits that Highlight Rodeo Committees and Industry Leaders


Rodeo Way, one of the six main interactive elements of Cowboy Christmas, will feature unique exhibits that highlight the best of rodeo.

Free to the public, Cowboy Christmas will be open 9 a.m. – 5 p.m. from Dec. 6 - 15. To add to the overall experience, RMEF’s Hunter & Outdoor Christmas Expo will be co-located upstairs in the South Halls from Cowboy Christmas.

Designed as one of the main attractions of the Cowboy Christmas layout in the South Halls of the Las Vegas Convention Center, Rodeo Way is built to look like an old Western town. The area features eight interactive booths, each specially decorated allowing fans to experience a wide array of memorabilia and rodeo history.

Exhibitors include Big Country Farm Toys, Calgary Stampede, Cheyenne Frontier Days, Days of ’47, Indian National Finals Rodeo, Pendleton Round-Up, RODEOHOUSTON and San Antonio Stock Show and Rodeo.

Adjacent to Rodeo Way is the Coors Rodeo Saloon. Located near the east end of Cowboy Christmas, the full-service Western saloon features video screens with a replay of the prior night’s Wrangler NFR performance.

In addition to Rodeo Way, Cowboy Christmas will include the following main anchor displays and programming elements:

Wrangler Rodeo Arena - The arena will seat more than 1,100 fans and feature the Flag Girl Competition, Exceptional Rodeo presented by NV Energy and, for the second consecutive year, the Junior NFR presented by YETI with championship competitions in bull riding, bareback riding, saddle bronc riding, steer wrestling, breakaway, team roping, tie-down roping and barrel racing;
Rodeo Live presented by RODEOHOUSTON – Daily features include Flint Rasmussen’s “Outside the Barrel,” RFD-TV’s Western Sports Roundup and Rodeo Recess with host Andy Seiler. Daryle Singletary’s Keepin’ it Country with host Andy Griggs will be a tribute to the singer who tragically passed away in February;
NFR Social Lounge – This area will feature radio remotes, contestant and musician autograph sessions, giveaways and more;
Great Wall of Rodeo presented by Calgary Stampede – This fan favorite features a graphic of all Wrangler NFR contestants and other interactive elements.

Gold, Silver and Bronze buckle level and Junior NFR sponsors include 12 Gauge Ranch, Bex, Bloomer Trailers, Boot Barn, Browning, B&W Trailer Hitches, Cactus Ropes, Cactus Saddlery, Calgary Stampede, Classic Equine, Coors, Heel-O-Matic, Hesston by Massey Ferguson, Hooey, Impact Gel, Justin, Montana Silversmiths, NV Energy, Nevada State Bank, Outlaw Equine, Pendleton Whisky, Priefert, PrimeSport, Purina, Pro Fantasy Rodeo, Ram Rodeo, Reno Rodeo, Resistol, RFD-TV, RODEOHOUSTON, Rocky Mountain Elk Foundation, Rodeo Rigs, San Antonio Stock Show and Rodeo, Star Nursery, Total Feeds, Inc., Wrangler, YETI and Zesterra.

Cowboy Christmas brought record crowds to the Las Vegas Convention Center over the ten days in 2017. Total attendance reached 253,675, surpassing the previous record attendance of 231,517 set in 2016.

Sold out for more than 300 consecutive performances, the Wrangler NFR attracts the Top 15 PRCA contestants in bareback riding, steer wrestling, team roping, saddle bronc riding, tie-down roping and bull riding, plus barrel racing. Under the new contract with the Professional Rodeo Cowboys Association that runs through 2024, the purse in 2018 is $10 million. Qualification is based on the 2018 PRCA World Standings.