
Dec 4, 2022
JWF Bullfighters
No one has spent more time in the Wrangler Rodeo Arena the past four days than Jose Cano, Ethan Cook and Connor Quezada. And that has to be a sense of relief for the bull riders at the Junior World Finals.

Cano, Cook and Quezada got the nod as the bullfighters for this yearâs JWF. Cano is here for the second year in a row, while Cook and Quezada are making their first appearances. Itâs definitely not their first time working together, though.
âThis time I was lucky enough to get my buddies involved,â Cano said. âThese guys are my best friends. We usually donât get to fight together at a hired event, so to do it here in Vegas at the world finals means a lot.
âWe work really well together as a team.â
The three, who have been working together for âfive, six years,â believe that familiarity plays a big role in keeping the bull riders safe.
âNo one is in each otherâs way and everybody is where theyâre supposed to be,â Cook said. âWe all read each other really well.
âWhen you work with new guys you have to adjust and kind of figure out how they fight. We already know how each other works, so we can rely on our instincts and just flow.â
That was evident Sunday, when Gray Court, South Carolina, bull rider Colton Hughes, competing in the 12-13 division, got hung up at the end of his ride. Hughes covered the bull through the first two jumps out of the chute, but lost control when the bull started spinning away from his hand and was hanging off the bull as it continued to spin. Cook, who was near the chutes, raced over to free Hughesâ hand as Cano distracted the bull.
Hughes received a no-score, but the bullfighters made sure the bull rider walked out of the arena.

âWeâve worked so much together that we can always be in the right spot,â Quezada noted. âNo one is trying to be the hero. It just so happened that Ethan had a lot of saves today on hang-ups.â
âRight spot, right time,â Cook said with a shrug.
Cook, Quezada and Cano are all former bull riders who are more than content with their current status in the rodeo world.
âThe adrenaline lasts a little longer,â Cano admitted. âWhen you ride youâre out there once or twice, but when youâre fighting youâre out there the whole time. Instead of getting one or two bulls during a performance, you get them all.â
Cook agreed with Canoâs assessment but admitted thereâs more to it than the adrenaline rush.
âThis is more fulfilling,â he said. âIf you go out there and ride a bull you get a pat on the back. Here, we have a totally different purpose. Iâm here to keep these kids safe and help keep their dreams alive. To me, that is more fulfilling than riding a bull or winning a couple of thousand dollars. Thatâs a good feeling, but this is a way better feeling.â
Besides, bullfighting helps pay the bills.
âI make more money fighting bulls than I did riding bulls, thatâs for sure,â Quezada laughed.
The three never intended on being bullfighters but ended up doing so out of necessity.
âWe started fighting bulls because we got on some in practice pens and we didnât have bullfighters,â Cook stated. âWhen Connor was riding I would step out there and try to bullfight. And then when I was riding he was doing the same thing for me. We did that for a year or two.
âWe were getting on really mean bulls and we decided that we needed to learn how to fight bulls if we were going to be bullfighters. And we ended up being pretty good at it.â
The bull riders at this yearâs Junior World Finals would agree. And Cano, Cook and Quezada realize the importance of what they do every day they step into the arena.
âThese kids are the future of the sport,â Quezada said. âSo the biggest thing is to keep these kids safe and healthy and not letting them get scared of the sport. We want them to know that there are guys out here to keep them safe so they can do their job on the back of the bull. We donât want them to worry about anything other than that.â

Jose Cano
“This time I was lucky enough to get my buddies involved; these guys are my best friends. We usually donât get to fight together at a hired event, so to do it here in Vegas at the world finals means a lot. Nigel Harveyâs wife had a baby this year so he recommended these guys.
We work really well together as a team … five-six years.
The adrenaline lasts a little longer. When you ride youâre out there once or twice, but when youâre fighting youâre out there the whole time. Instead of getting one or two bulls during a performance you get them all.“
Ethan Cook
“No one is in each otherâs way and everybody is where theyâre supposed to be. We all read each other really well. When you work with new guys you have to adjust and kind of figure out how they fight. We already know how each other works, so we can rely on our instincts and just flow.
Right spot, right time.
We all have the same goal and thatâs to keep the bull rider safe. After that, itâs to keep our buddies safe.
What makes this harder is these kids try harder; they donât look off or jump off. A lot of adults, when they get in a tough position on a bullâs back, theyâll swing their leg and jump off. These kids donât quit. They tie themselves in like big kids do and they donât give up. They want this more than anything. Thatâs where we might have to do a little more work. It still comes down to the fact that itâs still bullfighting.
Itâs straight adrenaline for two hours.
I rode bulls for 12 to 14 years. We started fighting bulls because we got on in practice pens and we didnât have bullfighters. When Connor was riding I would step out there and try to bullfight. And then when I was riding he was doing the same thing for me. We did that for a year or two ⌠We were getting on really mean bulls and we decided that we needed to learn how to fight bulls if we were going to be bullfighters. And we ended up being pretty good at it.
This is more fulfilling. If you go out there and ride a bull you get a pat on the back. Here, we have a totally different purpose. Iâm here to keep these kids safe and help keep their dreams alive. To me, that is more fulfilling than riding a bull or winning a couple thousand dollars. Thatâs a good feeling, but this is a way better feeling.“
Connor Quezada
“Weâve worked so much together that we can always be in the right spot. No one is trying to be the hero. It just so happened that Ethan had a lot of saves today on hang-ups.
These kids are the future of the sport so the biggest thing is to keep these kids safe and healthy and not letting them get scared of the sport. We want them to know that there are guys out here to keep them safe so they can do their job on the back of the bull. We donât want them to worry about anything other than that.
I make more money fighting bulls than I did riding bulls, thatâs for sure.“