Cowboy Christmas Gift Show Partners with Texas Precious Metals as its New Presenting Sponsor in 2026

LAS VEGAS

Las Vegas Events announced today that Cowboy Christmas, the only official gift show of the Wrangler National Finals Rodeo®, has partnered with Texas Precious Metals as the presenting sponsor in 2026 and 2027. The gift show, celebrating its 40th anniversary in Las Vegas, is scheduled for Dec. 3 – 12, 2026 at the Las Vegas Convention Center, South Hall.

Founded in 2012, Texas Precious Metals is one of the largest precious metals dealers in the United States. Texas Precious Metals operates its online business within its office located in Shiner, Texas and offers private storage at its world-class depository, Texas Precious Metals Depository, catering to individuals, IRA custodians and other financial institutions. It has current partnerships with the Professional Rodeo Cowboys Association, Women’s Professional Rodeo Association, UFC and Texas A&M University, among others.

The partnership assets include on-site, in-arena and in-market branding and exposure opportunities, digital promotions through NFR social channels, dedicated booth space and presence at Cowboy Christmas presented by Texas Precious Metals and additional opportunities throughout the rodeo season.

With more than 500,000 square feet of show floor and 360+ exhibitors from across the United States, Cowboy Christmas presented by Texas Precious Metals will feature unique products including custom-made jewelry, western wear, boots and spurs, furniture, original art, handmade crafts and home goods. Attendees will also find the best source for the official Wrangler NFR and PRCA merchandise.

“Since 1986, Cowboy Christmas has grown into one of the pre-eminent cornerstones of the NFR Experience and become synonymous with Las Vegas and the Wrangler National Finals Rodeo,” said LVE Vice President of Corporate Marketing Bo Gardner. “Our partnership with Texas Precious Metals as the presenting sponsor of Cowboy Christmas is a perfect fit and mutually beneficial as we both continue to grow our position within the Western lifestyle. Texas Precious Metals has strategically grown its profile within our industry, and this two-year agreement provides another opportunity to showcase their expertise and offerings among our attendees.”

“At Texas Precious Metals, we value things that endure,” said Texas Precious Metals CEO Tarek Saab. “Cowboy Christmas celebrates the traditions, values, and way of life that have stood the test of time, and we are proud to serve as presenting sponsor of an event that brings the Western community together each holiday season.”

A staple in Las Vegas since 1986, Cowboy Christmas presented by Texas Precious Metals will be open daily from 9 a.m. – 4 p.m. Total attendance reached 347,571 in 2025. The gift show runs concurrently with the Wrangler NFR, with the world’s richest and most prestigious rodeo continuing its annual run at the Thomas & Mack Center.

Cowboy Christmas presented by Texas Precious Metals continues to evolve with new fan elements each year. For the second consecutive year, the Junior National Finals Rodeo will be held inside the Wrangler Rodeo Arena within the Platinum Lot of the Las Vegas Convention Center. Now in its 11th year, the YETI Junior NFR features 725 of the top youth contestants, 19-years-old and younger, competing in many of the events the pros take part in at the Thomas & Mack Center, including bull riding, bareback riding, saddle bronc riding, steer wrestling, girls and boys breakaway, team roping, tie-down roping, pole bending and barrel racing.

For more information on Cowboy Christmas presented by Texas Precious Metals and the Wrangler NFR, please visit NFRexperience.com or through social media at @LasVegasNFR and use #WranglerNFR. For the latest ProRodeo news and Wrangler NFR coverage, please visit prorodeo.com or through social media @PRCA_ProRodeo.