Cowboy Christmas Gift Show Adds Pro Fantasy Rodeo as Presenting Sponsor in 2025

Las Vegas, NV

Las Vegas Events announced today that Cowboy Christmas, the only official gift show of the Wrangler National Finals Rodeo®, has added Pro Fantasy Rodeo as the presenting sponsor in 2025. The show is scheduled for Dec. 4 – 13, 2025 at the Las Vegas Convention Center, South Hall.

Pro Fantasy Rodeo, the official fantasy sports partner of the PRCA and owned by Teton Ridge, has been the leading fan engagement platform in Western sports for over 20 years. The game allows fans to build virtual teams of real NFR athletes and compete daily for cash and prizes based on live rodeo performance. Since its founding, Pro Fantasy Rodeo has awarded over $7 million in prizes, including vehicles, trailers, and ATVs, and has become a staple of the NFR experience.

With more than 500,000 square feet of show floor and 375+ exhibitors from across the United States, Cowboy Christmas presented by Pro Fantasy Rodeo will feature unique products including custom-made jewelry, western wear, boots and spurs, furniture, original art, handmade crafts and home goods. Attendees will also find the best source for the official Wrangler NFR and PRCA merchandise.

“Cowboy Christmas is synonymous with Las Vegas and the Wrangler National Finals Rodeo,” said LVE Vice President of Corporate Marketing Bo Gardner. “The addition of Pro Fantasy Rodeo as the presenting sponsor of Cowboy Christmas is a partnership based on our shared desire to grow the Western lifestyle and provide experiential connections with rodeo fans. Our attendees will be able to enjoy all of the unique elements of Cowboy Christmas during the day and then continue their engagement through Pro Fantasy Rodeo during the ten days of the NFR.”

“We’re thrilled to be the presenting sponsor of Cowboy Christmas, the ultimate fan destination during the NFR, as we celebrate 22 years of Pro Fantasy Rodeo,” said KC Jones, SVP of TR Gaming. “We’ll be giving away $500,000 in cash and prizes over the 10-day stretch, and to kick things off, fans can enter to win an all-inclusive trip—Gold Buckle tickets, hotel, airfare, and a Cowboy Christmas shopping spree for our Cinch Christmas in July contest. Our games bring fans closer to the action, and this year’s shaping up to be our biggest yet.”

Cowboy Christmas presented by Pro Fantasy Rodeo continues to evolve with new fan elements each year. For the first time in 2025, the Junior National Finals Rodeo – held inside the Wrangler Rodeo Arena – will move across University Center Drive into the Platinum Lot into a specially-built tent adjacent to the Las Vegas Convention Center. Now in its tenth year, the YETI Junior NFR features 725 of the top youth contestants, 19-years-old and younger, competing in many of the events the pros take part in at the Thomas & Mack Center, including bull riding, bareback riding, saddle bronc riding, steer wrestling, girls and boys breakaway, team roping, tie-down roping, pole bending and barrel racing.

A staple in Las Vegas since 1986, Cowboy Christmas presented by Pro Fantasy Rodeo will be open daily from 9 a.m. – 4 p.m. Total attendance reached 310,827 in 2024. The gift show runs concurrently with the Wrangler NFR, with the world’s richest and most prestigious rodeo celebrating its 40th anniversary in Las Vegas this year.

For more information on Cowboy Christmas presented by Pro Fantasy Rodeo and the 40th anniversary of the Wrangler NFR, please visit NFRexperience.com or through social media at @LasVegasNFR and use #WranglerNFR. For the latest ProRodeo news and Wrangler NFR coverage, please visit prorodeo.com or through social media @PRCA_ProRodeo.