Cowboy FanFest Ropes in New Sponsors

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OCT 18, 2012

Cowboy FanFest Ropes in New Sponsors

Las Vegas, NV

Cowboy FanFest Ropes in New Sponsors


100,000 square foot interactive area will allow fans to connect to their inner cowboy


LAS VEGAS (October 18, 2012) – Las Vegas Events announced today the latest group of sponsors to join Cowboy FanFest, the fully interactive area that will feature the best of the Western lifestyle.


The newest Hall of Fame and All-Around sponsors include Coors, Crown Royal, Exclusive Genetics, Harley Davidson, Lucas Oil, NRA Country, Signature Quarters, Wells Fargo and Wrangler.  This group joins Cowboy FanFest along with existing sponsors, including the Academy of Country Music, Cox Communications, Priefert, PrimeSport and the Rocky Mountain Elk Foundation.


Cowboy FanFest will be located adjacent to the Cowboy Christmas Gift Show and will run concurrently with the Wrangler National Finals Rodeo and the Cowboy Christmas Gift Show, from Thursday, Dec. 6 through Saturday, Dec. 15 at the Las Vegas Convention Center.


Cowboy FanFest will include the following main anchor displays and programming elements:


·      Rodeo Live Stage – A live stage for performances by Academy of Country Music artists, Outside the Barrel with Flint Rasmussen and a variety of specialty entertainment, including special guest appearances and a battle of the bands competition;

·      Rodeo Round-Up and A Taste of Rodeo – An experience featuring themed food and specialty drinks;

·      Rodeo Arena – Sponsored by Wrangler and Priefert, this is a venue for exhibitions, mutton bustin’, Rodeo 101 clinics and other specialty acts. The arena will provide another area to experience or even participate;

·      Rodeo Interactive – An area for interactive booths to entertain fans during the ten days of rodeo, including King of the Reach and Slicks and Sticks;

·      The Rodeo Way – An Old West setting featuring the “Best of Rodeos”, Miss Rodeo America and additional exhibits;

·      Second Stage – Sponsored by Cuttin’ Up Radio, the second stage will bring additional live acts and programming, fashion shows and much more.


A full diagram of Cowboy FanFest can be found at  The full schedule of events will be announced at a later date.


Cowboy FanFest will fully complement the Cowboy Christmas Gift Show, the only official gift show of the Wrangler NFR.  Both will run from 10 a.m. – 5 p.m. and are open to the public with free admission.  Over the past 26 years, the Cowboy Christmas show has attracted more than 2.88 million people.


The addition of Cowboy FanFest will add yet another event during the early part of December in Las Vegas.  Known as the NFR experience, the ten days of rodeo transform the look and feel of the “Entertainment Capital of the World.” Each year, thousands of rodeo enthusiasts decked out in jeans, boots and cowboy hats fill hotels, casinos, restaurants, shopping malls and showrooms.  In addition, there are more than 20 hotel sponsors that support the Wrangler NFR and book some of the brightest stars in country music.


Sold out for 260 consecutive performances, the Wrangler NFR attracts the top 15 contestants in bareback riding, steer wrestling, team roping, saddle bronc riding, tie-down roping, barrel racing and bull riding as they compete for a share of the $6.125 million purse.  Qualification is based on the Professional Rodeo Cowboys Association World Standings.


For more information on the Wrangler NFR and Cowboy FanFest, please visit