JUL 29, 2021
The Cowboy Channel Cowboy Christmas to Open One Day Earlier and Include Official Tree Lighting Ceremony
LAS VEGASLas Vegas Events announced today that The Cowboy Channel Cowboy Christmas will open on Wednesday, Dec. 1 – one day earlier than originally scheduled – from 5 p.m. - 10 p.m. PST for a special preview shopping experience and official tree lighting. The show will then continue daily at the Las Vegas Convention Center Dec. 2-11 from 9 a.m. - 4 p.m.
After the special opening date and ceremony, The Cowboy Channel Cowboy Christmas will run concurrently with the Wrangler NFR over the next ten days and feature more than 500,000 square feet of show floor and just under 350 exhibitors from across the United States. The area is adjacent to the Rocky Mountain Elk Foundation’s Hunter & Outdoor Christmas Expo and includes the Wrangler Rodeo Arena and YETI Junior World Finals, Rodeo Central presented by Resorts World Las Vegas, the Ariat Rodeo Live Stage and much more.
Average attendance over the past four shows in Las Vegas (2016-19) is just under 250,000 over the ten days.
“We look forward to welcoming back fans to The Cowboy Channel Cowboy Christmas and the Wrangler NFR, and we think this is a fitting way to officially welcome the NFR Experience back to Las Vegas,” said LVE President Pat Christenson. “By opening one day earlier than originally planned, we will welcome rodeo fans with a special tree lighting ceremony and provide a preview to the 350 exhibitors that have been waiting for this opportunity to join us again in our city.”
The Cowboy Channel Cowboy Christmas is one of the highlights of the now eleven-day Western extravaganza that transforms Las Vegas in December. Traditionally, the show has been the focal point for rodeo fans during the day, before heading off to the rodeo or live viewing parties and concerts each evening up and down the Las Vegas Strip and Downtown.
Known as the richest and most prestigious rodeo in the world, the Wrangler NFR attracts the top 15 contestants in bareback riding, steer wrestling, team roping, saddle bronc riding, tie-down roping, barrel racing and bull riding to compete for a share of the $10.257 million purse and the coveted PRCA Gold Buckle. In 2019, the event had a total attendance of 168,289 over the 10 days of competition at the Thomas & Mack Center and has sold out more than 330 consecutive performances in Las Vegas.
For more information on the Wrangler NFR and Cowboy Christmas, please visit NFRexperience.com or through social media at /LasVegasNFR and use #WranglerNFR.