Lucas Oil Rodeo Way at Cowboy FanFest to Feature Unique Exhibits that Highlight the Best of Rodeo

Rodeo Way to look and feel like an old Western town


Lucas Oil Rodeo Way, one of the six main features of Cowboy FanFest, will feature unique exhibits that highlight the best of rodeo.
Free and open to the public, Cowboy FanFest will feature 100,000 square feet of the best of the Western lifestyle, giving fans a chance to enjoy the best that rodeo has to offer.  Located adjacent to the Cowboy Christmas Gift Show, Cowboy FanFest will run concurrently with the Wrangler NFR and the Cowboy Christmas Gift Show, from Thursday, Dec. 4 through Saturday, Dec. 13 at the Las Vegas Convention Center. 
Designed as the main entrance into Cowboy FanFest and built to look like an old Western town, Lucas Oil Rodeo Way will feature 12 interactive booths. Each booth is specially decorated allowing fans to experience a wide array of memorabilia and rodeo history.  
Exhibitors include Calgary Stampede, Cheyenne Frontier Days, Experience Kissimmee, Frontier Rodeo, Helldorado Days, Houston Livestock Show and Rodeo, Indian National Finals Rodeo, Pendleton Round-Up, NFR after Dark, San Antonio Stock Show and Rodeo, Southeast Montana, and the newest addition – The Rope ‘Em in Wedding Chapel powered by Zappos.com.
In addition to Lucas Oil Rodeo Way, Cowboy FanFest will include the following main anchor displays and programming elements: 
·      Wrangler Rodeo Arena presented by Priefert – The arena will seat 1,000 fans and will feature ranch sorting, horsemanship demonstrations, mini bucking bulls, Exceptional Rodeo presented by NV Energy Foundation and Miss Rodeo America Horsemanship;
·      Rodeo Live presented by Houston Livestock Show and Rodeo – Daily features include live acoustic performances, Flint Rasmussen with his popular show, “Outside the Barrel,” “Alexis Bloomer Live” and RFD-TV’s Western Sports Roundup;
·      Boot Barn Rodeo Saloon –Every great party needs a saloon. Located in the center of Cowboy FanFest, the Saloon features food vendors and video screens with a replay of the prior night’s Wrangler NFR performance;
·      NFR Social Arena – This area will feature an interactive photo booth, contestant and musician autograph sessions, giveaways and contests, including the new daily Pick 7 promotion for rodeo fans;
·      Great Wall of Rodeo presented by Calgary Stampede – This fan favorite features a graphic of all 120 Wrangler NFR contestants and other interactive elements.
A full diagram of Cowboy FanFest can be found at www.NFRexperience.com.
The addition of Cowboy FanFest will add yet another event during the early part of December in Las Vegas.  Known as the NFR experience, the ten days of rodeo transform the look and feel of the “Entertainment Capital of the World.” Each year, thousands of rodeo enthusiasts decked out in jeans, boots and cowboy hats fill hotels, casinos, restaurants, shopping malls and showrooms.  In addition, there are more than 20 hotel sponsors that support the Wrangler NFR and book some of the brightest stars in country music. 
Sold out for 280 consecutive performances, the Wrangler NFR attracts the top 15 contestants in bareback riding, steer wrestling, team roping, saddle bronc riding, tie-down roping, barrel racing and bull riding as they compete for a share of the $6.375 million purse.  Qualification is based on the Professional Rodeo Cowboys Association World Standings.
For more information on the Wrangler NFR, please visit www.NFRexperience.com or through social media at /LasVegasNFR and use #WranglerNFR.
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