Las Vegas, NV


Cowboy FanFest Attracts Wide Range of Sponsors

100,000 square foot interactive area will allow fans to ?Connect to Your Inner Cowboy?


LAS VEGAS (October 1, 2013) – Now entering its second year, Cowboy FanFest continues to build both its sponsor list and offerings for rodeo fans. Featuring the best of the Western Lifestyle, Cowboy FanFest will run concurrently with the Wrangler National Finals Rodeo, from Thursday, Dec. 5 through Saturday, Dec. 14, at the Las Vegas Convention Center.
Located adjacent to the Cowboy Christmas Gift Show, Cowboy FanFest will be open daily from 10 a.m. – 5 p.m. with free admission to all rodeo fans.
Gold, Silver and Bronze buckle level sponsors include Academy of Country Music, Bloomer Trailers, Boot Barn, Coors Rodeo, Crown Royal/Diageo, Exclusive Genetics, Lucas Oil, Nevada State Bank, Priefert, PrimeSport, Purina, Ram Rodeo, RFD-TV, Rocky Mountain Elk Foundation, St. Rose Dominican Hospital, Top Hand Rodeo Tours and Wrangler.
Cowboy FanFest will include the following main anchor displays and programming elements:
· Rodeo Live presented by Ram Rodeo – Daily features include live acoustic music, Alexis Bloomer Live and Flint Rasmussen with his popular show, “Outside the Barrel”;
· Rodeo Saloon presented by Boot Barn – Every great party needs a saloon. Located in the center of FanFest, the Saloon features video screens with a replay of the prior night’s Wrangler NFR performance and additional amenities;
· Rodeo Arena presented by Wrangler and Priefert – This replica of the Wrangler NFR arena seats 1,200 fans and will feature ranch sorting, National Cutting Horse Association and horsemanship demonstrations, mini bucking bulls, Exclusive Genetics Bucking Bulls and Rider Tournament, cowboy mounted shooting and Miss Rodeo America activities;
· Rodeo Round Up – Located adjacent to the Saloon, this area features a menu of Holstein’s Shakes and Buns and Capriotti’s Sandwich Shop;
· Rodeo Way presented by Lucas Oil – This “Old West” setting features the best of rodeo exhibits including NFR after Dark, History of NFR, NFR Livestock, Miss Rodeo America and select rodeos;
· RFD-TV – RFD-TV will produce a daily live program from Cowboy FanFest that includes previews of the Wrangler NFR, interviews with Wrangler NFR contestants, as well as features and segments on the post-event entertainment and performers scheduled to appear along the Las Vegas Strip and Downtown during the ten days and much more.

Additional information about Cowboy FanFest can be found at www.NFRexperience.com.  The full programming schedule will be announced at a later date.
Cowboy FanFest will fully complement the Cowboy Christmas Gift Show, the only official gift show of the Wrangler NFR.  Both will run Dec. 5 – 14 from 10 a.m. – 5 p.m. and are open to the public with free admission.  Over the past 27 years, the Cowboy Christmas show has attracted more than 3.06 million people.
The addition of Cowboy FanFest will add yet another event during the early part of December in Las Vegas.  Known as the NFR experience, the ten days of rodeo transform the look and feel of the “Entertainment Capital of the World.” Each year, thousands of rodeo enthusiasts decked out in jeans, boots and cowboy hats fill hotels, casinos, restaurants, shopping malls and showrooms.  In addition, there are more than 20 hotel sponsors that support the Wrangler NFR and book some of the brightest stars in country music.
Sold out for 270 consecutive performances, the Wrangler NFR attracts the top 15 contestants in bareback riding, steer wrestling, team roping, saddle bronc riding, tie-down roping, barrel racing and bull riding as they compete for a share of the $6.25 million purse.  Qualification is based on the 2013 Professional Rodeo Cowboys Association World Standings.
For more information on the Wrangler NFR, Cowboy Christmas Gift Show and Cowboy FanFest, please visit www.NFRexperience.com.
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About Las Vegas Events
Las Vegas Events is a private, not-for-profit organization that serves as the exclusive major special events agency for the city.  Founded in 1982, LVE is funded by hotel room tax.  Through its Signature Event initiative, LVE has created a model to integrate all elements of special events and formally improve communication between event producers and Las Vegas’ hotel properties and sponsors.  Since 1991, Las Vegas Events has produced, presented or supported more than 600 events.
About the Wrangler NFR
The Wrangler National Finals Rodeo (NFR), considered the world’s premier rodeo, features 10 straight days of the best in rodeo competition, with a total of 120 contestants competing every night in seven events.  Each December, the top 15 contestants, based on the 2013 PRCA World Standings, in bareback riding, steer wrestling, team roping, saddle bronc riding, tie-down roping, barrel racing, and bull riding qualify to compete at the Wrangler NFR.