07.17.2013
Las Vegas, NV

 

Las Vegas Events and RFD-TV Agree on Partnership to Promote Cowboy Christmas/FanFest and NFR Experience

Partnership to include daily live show from Las Vegas and much more during the ten days of the Wrangler National Finals Rodeo

 

Las Vegas Events and RFD-TV Agree on Partnership to Promote Cowboy Christmas/FanFest and NFR Experience

 

Partnership to include daily live show from Las Vegas and much more during the ten days of the Wrangler National Finals Rodeo

 

LAS VEGAS (July 17, 2013) – Las Vegas Events and RFD-TV, announced today a promotional partnership that will include pre-event features, live coverage from Cowboy Christmas/FanFest and additional citywide coverage of the NFR Experience.

 

A significant portion of the promotional elements will take place during the ten days of the Wrangler National Finals Rodeo, scheduled for Dec. 5 - 14 in Las Vegas. Known as the Super Bowl of Rodeo, the Wrangler NFR brings together the top 15 competitors in seven rodeo events. The NFR Experience includes more than 150 concerts, pre and post-event viewing parties, shopping and fan interactive areas, including the Cowboy Christmas Gift Show and FanFest at the Las Vegas Convention Center.

 

The partnership will begin immediately and includes pre-event promotional coverage of the NFR Experience and comprehensive daily features on the entertainment and western-themed elements that take place in Las Vegas during the Wrangler NFR. In addition, RFD-TV will produce a daily live program from Cowboy Christmas/FanFest that includes previews of the Wrangler NFR and interviews with Wrangler NFR contestants. RFD-TV will also feature segments on the post-event entertainment and performers scheduled to appear along the Las Vegas Strip and Downtown during the ten days and much more.

 

“This new partnership with RFD-TV provides a unique opportunity to increase the promotion of the NFR Experience,” said Pat Christenson, president of Las Vegas Events. “Every year, we look for new and innovative ways to bring the events surrounding the Wrangler NFR to fans in Las Vegas and around the country.”

 

With more than 300,000 square feet of show floor and just under 400 exhibitors from across the United States and Canada, the Cowboy Christmas Gift Show features unique products, including custom-made jewelry, western wear, boots and spurs, furniture, original art, handmade crafts and home goods.  Adjacent to Cowboy Christmas, FanFest provides the ultimate interactive fan experience with 100,000 additional square feet featuring live music and entertainment, specialty food and beverage, a scaled replica Wrangler NFR arena, interactive booths, rodeo exhibits and more. 

 

Launched in 2000, RFD-TV is the flagship network of Rural Media Group and serves the needs of rural America with agribusiness, equine, rural lifestyle and music & entertainment programming. RFD-TV, officially known as Rural America’s Most Important Network, is distributed into more than 41+ million households throughout the United States and is available online through the RFD-TV Country Club.

 

“This partnership reflects a solid move by RFD-TV toward the long-term promotion and integration of western sports coverage across our networks,” stated Randy Bernard, president and CEO of Rural Media Group. “There is a significant amount of untapped potential here and we feel now, especially with the launch of our new RURAL RADIO network, this is exactly the right time to build the momentum of western sports on a global basis. Both our television and radio networks are perfectly aligned at the right time to make an impact, and we’re excited about what we’ll be able to do with these broadcasts.  This is the perfect fit for our audiences.”

 

A complete schedule of activities and RFD-TV programming elements in Las Vegas will be announced at a later date.

 

In 2013, the Wrangler NFR will run from Dec. 5 through 14 at the Thomas & Mack Center. For more information on the Wrangler NFR and the NFR Experience, please go to www.NFRexperience.com. Additional information on RFD-TV can be found at www.RFDTV.com