Las Vegas, NV


Las Vegas Events Partners with PrimeSport to Create and Manage the Wrangler National Finals Rodeo's Official Online Ticket Exchange in 2011


Now an official marketplace to buy and sell tickets for the Wrangler NFR


LAS VEGAS – December 2, 2010 – Las Vegas Events (LVE) announced today its agreement with PrimeSport to create and manage the NFR Official Online Ticket Exchange beginning in 2011. This new service will become the official marketplace to source and purchase tickets for every session of the rodeo.


The Wrangler NFR is an event like no other, an extravaganza for fans to enjoy the roping and riding activity of today’s cowboys.  The Wrangler NFR is the culmination of the rodeo season and is the richest and most prestigious rodeo in the world.  This year, the rodeo returns to Las Vegas in the Thomas & Mack Center from Dec. 2-11.


“The popularity of the Wrangler National Finals Rodeo is growing every year, and our priority remains to provide fans with the best experience possible,” said Pat Christenson, president of Las Vegas Events. “The partnership with PrimeSport was created to ensure that our fans have access to these special tickets through an official, authentic and secure marketplace. The NFR Official Online Ticket Exchange extends a legitimate service to rodeo fans, with partial proceeds that will go back to the Wrangler NFR.”


The NFR Official Online Ticket Exchange creates a secure marketplace for fans and season ticket holders to buy tickets to the session of their choice.  Furthermore, if a ticket holder is unable to attend, they have the ability to post the tickets for sale on an official exchange site at a fair market price.  Fans can feel safe while purchasing tickets as PrimeSport has a 100% customer satisfaction guarantee on all transactions.  PrimeSport also currently manages the Official Fan2Fan Ticket Exchange for the NCAA Men’s Final Four® as well as for the Rose Bowl Game® on New Year’s Day.


“We are very pleased to announce this new partnership with Las Vegas Events and the National Finals Rodeo.  With demand for tickets continuing to grow each year for this fantastic event, it is time to provide the fans with an official and secure marketplace to buy and sell tickets,” said Jason Parker, Executive Vice President of PrimeSport.  “By partnering with the NFR, a ten-day event, we anticipate a large number of fans visiting the official exchange. Our goal is to provide rodeo fans with an easy and reliable, hassle free experience.”


About Las Vegas Events

Las Vegas Events is a private, not-for-profit organization that serves as the exclusive major special events agency for the city.  Founded in 1983, LVE is funded by hotel room tax.  Through its Signature Event initiative, LVE has created a model to integrate all elements of special events and formally improve communication between event producers and Las Vegas’ hotel properties and sponsors.  Since 1991, Las Vegas Events has produced, presented or supported more than 500 events.



About the Wrangler NFR

The Wrangler National Finals Rodeo (NFR), considered the world’s premier rodeo, features 10 straight days of the best in rodeo competition, with a total of 120 contestants competing every night in seven events.  Each December, the top 15 contestants, based on the 2010 PRCA World Standings, in bareback riding, steer wrestling, team roping, saddle bronc riding, tie-down roping, barrel racing, and bull riding qualify to compete at the Wrangler NFR. 


About PrimeSport
PrimeSport is the leading global Sports Travel and Event Management company, offering tickets, corporate and fan travel packages, and hospitality events for corporations, professional sports teams and fans. Official partnerships with professional and college sports organizations include multiple NFL teams and the Rose Bowl Game®. The company is the official provider of hospitality and ticket programs with select NCAA Championships including the NCAA® Division I Men’s Basketball Championship Tournament, NCAA Men’s Final Four®, NCAA Women’s Final Four®, NCAA Men’s College World Series®, and NCAA Men’s Frozen Four®. PrimeSport is a privately-held company, headquartered in Atlanta, GA. For more information, visit www.primesport.com or call 1-800-591-9198.  

NCAA, Final Four, Women’s Final Four, College World Series and Frozen Four are trademarks of the National Collegiate Athletic Association.


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